I'm not familiar with Flowtown, but I think this flowchart/graphic is pretty cool! (click to embiggen)
I pretty clearly fall under the "Pop Culture Geek" though apparently am a hybridization of several geek forms. I can live with that.
Based out of San Francisco, apparently Flowtown is a
Social media marketing platform that helps businesses transform email contacts into engaged customers
I'm not sure I totally know what that means (it would require more reading, and honestly, it's Thursday and I'm tired and still need to pack for a red-eye flight). Anyway, good luck to them. If they work with infographics and cultural phenomena, I'm sure I'll be seeing them again soon.