Knights of Badassdom Trailer

Got back from Comic Con a week ago, and totally missed the panel where this trailer was shown. Luckily, Laughing Squid posted it earlier in the week. It looks like such a nerdy, good time! I've never LARPed but now I'd be interested in checking it out. How do I even find such a thing?

Coming to a theater near you (hopefully) in Spring 2012.